Methodology
We publish every formula, benchmark source and limitation behind our calculators. No black boxes.
Where our CTR benchmarks come from
The click-through-rate averages behind every SEOMathLab forecast — sources, dates and limitations.
How SEOMathLab calculates ROI
The ramp model, scenario ranges and margin math behind our ROI and breakeven figures.
What our confidence levels mean
Low, medium and high confidence on SEOMathLab results — defined precisely.