KGR Keyword Calculator

What this number means

Keyword Golden Ratio is allintitle results ÷ monthly search volume. With the defaults — 120 competing pages and 400 monthly searches — KGR = 0.30, a Maybe: competition roughly matches demand, so KGR alone cannot decide.

The gauge places your keyword on the traditional scale: under 0.25 (green) is the textbook strong candidate, 0.25–1.0 (amber) is a weak maybe, over 1.0 (red) means far more competing pages than searches — skip it. These thresholds are community conventions, not validated cutoffs.

The formula

In plain English: count the pages deliberately targeting the exact phrase, divide by how many people search it, and read the ratio against the traditional thresholds.

• KGR = Allintitle results / Monthly search volume
• KGR < 0.25: Strong candidate (traditional threshold)
• 0.25 ≤ KGR ≤ 1.0: Maybe — weak signal
• KGR > 1.0: Skip

Worked example

A niche blogger considers the keyword 'best budget espresso grinder' with 400 monthly searches. Google shows 120 allintitle results: KGR = 120 ÷ 400 = 0.30 — a Maybe.

The honest next step is not to publish on KGR alone: check the actual top 10 (are they forums and thin affiliates, or Wirecutter and Amazon?), confirm the intent matches a page you can build, and weigh your site's authority. KGR opened the question; it does not answer it.

Assumptions and limitations

• KGR is an unproven heuristic, not a Google signal. Google has never confirmed anything like it influences rankings; the thresholds are community conventions, not validated cutoffs.
• Allintitle counts fluctuate. Google's result counts are estimates that change between searches, data centers, and days — the same keyword can show different counts an hour apart.
• Low competition does not mean easy ranking. A keyword can have few allintitle results yet be dominated by high-authority pages, or carry intent your page cannot satisfy.
• It ignores everything else. Search intent, SERP features, content quality, backlinks, and brand strength all matter more than this ratio.
• Use as a sniff-test only. KGR can shortlist keywords worth investigating — it must never be the sole basis for targeting a keyword.